2 Benefits of GPS Tracking: Achieve Higher Customer Retention and Protection Against False Claims

GPS, sensors, and on-board diagnostics (OBD) are used in telematics to track vehicles, trucks, and equipment on a map. Many businesses use this form of monitoring to increase customer satisfaction and raise customer retention rate.

In a highly competitive business world, customer retention is an important factor. Nevertheless, keeping customer loyalty can be a serious challenge. Depending on your industry, you may find it difficult to prove your performance and efficiency.

customer retention for fleet management

Higher Customer Retention 

However, it doesn’t have to be that way. When you track vehicles or fleets with telematics, data is collected to provide you and your customers with detailed reporting. This offers both reassurance and confidence in your employees and your company, which creates the basis for customer retention. 

At the heart of the telematics system is the GPS receiver, which keeps track of the vehicle’s location and status in real time. The fleet system’s central server receives the GPS tracker’s data over a cellular network. Data is processed by the server, which then makes it available to other computers on the network in an easy-to-read format.

Reports vary based on your plan. Our GPS vehicle tracking technology confirms the date and time of a vehicle: 

  • Location
  • Speed
  • Mileage
  • Fuel Use
  • Engine Data

Pairing this service with cameras allows you to provide customers with even more proof in the form of video footage.

Using fleet tracking by Fleetistics can help your company yield higher customer retention percentages in many ways.

 Using real-time data on vehicle whereabouts, your customer service representatives may provide more precise delivery predictions and service estimates.

  • Details like arrival times and route progress can be shared with customers to build trust and increase your company’s transparency.
  • Invaluable information is instantly sent from vehicles to offices about driver location to verify their activity on the job. 
  • Monitor and compare driver performance with their delivery schedules.

 Well-informed customers are happier customers. When you give your customers the data they need, they will make better decisions. Whether they choose how much more or less to load, send, or deliver, or plan their day around yours, the value you provide them will keep them coming back for more.

protection against false claims

Protection Against False Claims

Another important benefit besides higher customer retention: Telematics can save your business money by protecting it from fraudulent claims. 

With our GPS tracking system, we can prove a wide range of data concerning how fast the vehicle is going, where it was, and at what time. This information is critical when false accusations or fault has been placed against your driver after an accident. It can be the deciding factor that gives you full protection against false claims. 

Even if they have no direct involvement, you can be held accountable for the actions of your employees. In the case of accident claims, companies must be able to show they take appropriate measures to identify reckless driving and evaluate road threats. In order to provide themselves with protection against false claims, many businesses are using telematics to identify hazards and monitor conduct.

According to the National Association of Insurance Commissioners, telematics can help insurers to better estimate damage after a collision and even decrease false claims by delivering vehicle data including hard braking, speed, and time.

But incorrect allegations are not only useful in legal matters, they’re also extremely helpful when agitated customers call in a complaint. If your clients report that your driver was late to their appointment, you can check the data for yourself!

Easily determine if your driver is at fault or the customer is lying. With a few clicks, you’ll be able to see exactly when your driver arrived and when they left.

Businesses with vehicles need to include telematics in their overall business strategy. If a company doesn’t use GPS tracking technology to draw conclusions about how their employees drive, they are playing a risky game. It can not only help them to evade an ugly legal battle, but also assist them in determining if their drivers are performing well. 

Higher customer retention and protection against false claims – these are only two of the many benefits  that GPS tracking provides for your business!

My Geotab v7 – What’s New?

My Geotab Version 7 is packed with enhancements like improved security, ESR ratings, extendable services, new routing features and much more!

My Geotab Password Security Changes

In version 7, My Geotab will no loger allow the use of a username, firstname, or last name in the password to improve security. Current passwords are not impacted, but with the next password change request the new rules will prevent using them in a new password.

Electrical System Rating (ESR)

The Electrical System Rating (ESR) is a rating that measures the status of a vehicle’s electrical system on a scale from 0 to 100. The ESR is calculated on a daily basis, and provides a common rating system for all vehicles, engines and fuel types in a friendly format that is easy for all users to understand. ESR is an analytical metric based on data that can be used to predict battery health, and subsequent point of failure. You can read more here about the predictive maintenance benefits of ESR, including how one Geotab customer used it to get the following results:

  • Reduced roadside calls and expenses by 12%
  • Reduced on-road battery replacements (premium-priced) by 26%
  • Reduced total battery replacement volume by 2.7%
  • Saved 9% on labor by reducing diagnostic and battery replacement labor
My Geotab Electrical System Rating (ESR)

New My Geotab Version 7 Default Rule

The last release introduced truck specific road speed to the speed rules. In My Geotab Version 7 there is a new default rule for truck speed that is a one click option on the main rules page. If you have a mixed fleet, grouping your vehicles allows you to apply the truck speed limit rule to heavy trucks, and the normal speed limit to light duty vehicles.

Truck speed limit rule

New Routing Features In My Geotab

In My Geotab Version 7 the “Send to Vehicle” button has been moved to the main Routes page. Tools to create a route and send it are now in the same area making them more convenient to use. A shortcut to Routes is being added under Map in the main menu as well.

You can also start a new route by duplicating a previous one. We actually had a client request this feature just a few days before it was announced. It will be a real time saver especially for smaller fleets.

Planned vs Actual route displayed on the map has been visually enhanced so that variances are easier to spot. The black line represents the planned route and the purple line the actual route taken. To utilize these new features in Version7, you will need to enable feature preview.

Improved View of Assets in My Geotab Version 7

The Asset Edit page is out of feature preview and available to all users by default in My Geotab Version 7. For busy users looking for faster ways to manage their assets, the asset edit page provides a more compact and complete view of your assets. By consolidating important information into one page, navigation is reduced, so you can take action faster.

The tabs on the Asset Edit page include the following information:

  • Asset: Includes a quick summary of the asset, the current driver, how it’s being used, its current location, groups, fuel consumption and more.
  • Health: Reports on the health of the asset, including active faults, maintenance history, upcoming events, inspection logs and more.
  • Audio feedback: Audio feedback (previously called Driver feedback) now includes GOTALK settings, and other usability improvements that better display what options are available.
  • Extended services: No changes have been made.
  • Rate plan: No changes have been made.
  • Settings: Groups all telematics device settings under one tab, versus multiple tabs and More buttons.

Extendable Services

For clients with multiple locations or divisions on separate databases, or clients that wish to selectively share information with other Geotab clients, Extendable Services provides that option. With Extendable Services, secondary subscriptions can be shared with target users, at the rate plan available for participating OEMs. Requests to extend third-party services can be made from the Extendable Services tab on the Asset Edit page.

Extendable Services requests can be accepted, rejected, or deferred to provide time for consultation and better decision support. Just click the Remind me later button to defer the request until your next login, or at a time that works for you.

This is a paid Geotab service based on the service plan of Base, Pro or ProPlus. Fleetistics offers rollup reporting for the most commonly needed data in your MyFleetistics account. Navigate to Analytics & Reports>Roll-up Report to see if the data provided is sufficient for your needs. Requests can be made to Fleetistics for additional reports if enough customers would benefit. 

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Geotab Drive Version 7 – What’s New?

Geotab Drive Version 7 Hours of Service Updates

Geotab Drive continues to improve both for drivers and administrators. We are excited about the coming changes and ready to give you a preview. So, here is an overview of what will be released in Version 7.

New Unidentified Driving Page for Admins

The Unidentified Driving page in MyGeotab is now in Feature Preview. This is a dedicated page that provides information about unassigned trips, for the purpose of helping administrators identify the correct driver. The page includes the following:

  • Vehicle groups and comments to provide context about the vehicle in question.
  • Trip distance, duration, and a link to a map with the highlighted route.
  • If available, the driver of the previous and the next trip made by the vehicle.
  • The ability to filter trips by annotations, minimum distance and minimum duration.
  • The option to identify probable Yard Moves with the “Vehicle Movement Within Zones” rule.

Administrators will be able to quickly re-assign or annotate single or multiple trips without leaving the page. Pending assignments are displayed and can be canceled by the administrator. Drivers that accept the assigned unidentified driving will now end the driving period with the same duty status that they had before the unidentified driving was assigned (previously, unidentified driving always ended with an On Duty status).

You will need to enable “Feature Preview” in your User UI Settings to access this page. Call us if you need assistance.

Geotab Drive Version 7 Unidentified Driving
Map View linked to unidentified driving page

Changes to Ignore Logs Function

In the current version, only administrators can choose to ignore automatically generated logs. In Geotab Drive version 7, administrators can give drivers clearance to ignore them with an annotation as well. This will allow drivers to fix their own errors rather than having to contact the administrator to do so. Ignoring a log will function the same as it does on MyGeotab: an ignored log will no longer count towards HOS availability, but will still appear during Roadside Checks. UI notifications are displayed on the Drive App informing the driver of both these things.

Geotab Drive Version 7 Ignore Logs

Improvements to Asset Inspection

The Geotab Drive Version 7 asset inspection workflow has changed for United States drivers. In Version 7, inspections only need to be certified if a defect is reported. When there are no defects, the system will no longer prompt to certify the inspection. There are also some new choices available for reporting a defect that is not critical that allows the driver to move on to the next inspection item without first marking the defect repaired.

Unresolved Defects

Geotab Drive Version 7 Driver Password Recovery

Drivers will no longer need to rely on an administrator if they forget their password in Geotab Drive Version 7. Drivers will now have a Forgot Password option on the login screen that will send them an email with a link to reset their password.

Geotab Drive Forgot Password
Reset Password
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What is GPS Fleet Tracking and How to Choose the Right System.

First, What is GPS Fleet Tracking All About?

Many fleet owners understand there is value in GPS vehicle and asset tracking technology but they don’t know where to begin nor do they understand the overall technology. What is GPS technology in general and how can it be applied in your business is the root question you need to answer. By not knowing what to ask or look for, a fleet manager is subject to a sales person’s perspective, featured product, guidance or personal twist on a solution to stated fleet problems.

Next, How to Choose the Right System

We’ve all heard education is power but it is also money. If you are not educated and make a bad investment, it will cost you and your company money. As in most industries and situations, there may be 3 or 4 ways to resolve a fleet issue with a GPS technology solution. In every industry there are low end, low-cost solutions all the way to expensive and complete solutions. Understanding what you need, understanding the technology and being clear on a process will ensure you get the right solution for the lowest investment.

A Free Learning Opportunity

What is GPS?

Fleetistics provides a free introductory webinar to answer those questions. We give you the knowledge and framework to determine what kind of GPS technology and which provider is going to be the best fit for you. So learn the basics of fleet tracking in 30 minutes or less, any Wednesday at 1PM.

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EV Charging Stations – Critical Step 1

EV Charging Stations Infrastructure

EV Charging Stations have been the infrastructure item on everyone’s mind lately. The current administration is pushing for adoption of electric vehicles, and without EV charging stations readily available, that can’t happen.

The city of Round Rock TX has announced their first purchase of Electric Vehicles, 9 Ford Lightning Electric Pick Ups on February 10,2022. These will replace conventional fueled vehicles ranging in age from 11 to 21 years of age. The city’s plan is to “transition to an eventual all electric fleet to enhance operational efficiency, take advantage of long-term cost savings, and reduce environmental impacts.”

City of Round Rock TX

With 6 months to a year to prepare…

What will it take for the city to prepare to implement these vehicles when they arrive in six months to a year? The news release indicates they are working to complete their first phase of EV charging stations at municipal facilities but says little else about preparing for their arrival.

The first purchase of electric vehicles is a big step for a municipality that cannot be undertaken without the appropriate due diligence. Much can be understood about how vehicles are used from tracking the vehicles to be replaced. An EV viability study using GPS tracking data to analyze activity suitable for electric vehicles. Things like if a single charge will provide enough power for the electric vehicle to accomplish a typical full day’s work are just the beginning.

EV Charging Stations
It is also critical to understand how many situations and activities are routinely done that an EV is not practical or sufficient for and will still require a traditional gas combustion engine vehicle. To deal with those exceptions, you will still need to maintain some traditional fleet vehicles. Some of the softer costs may be harder to think through which is why GPS data is so important to empirical decision making.

Beyond all that…

Beyond all that, there are untold questions yet to be answered that could amount to substantial cost not being considered.
  • How many electric vehicles are based at a single location, and will additional staff be required for afterhours rotation of vehicles to available EV charging stations or will one station per vehicle be required?
  • Do vehicles go home with employees and how will that affect availability to charge, employee turnover or mileage payments?
  • What if an electric vehicle gets stuck in gridlock traffic causing it to exhaust its charge prematurely. It won’t be possible to bring fuel to the vehicle, so we can expect this to result in towing expenses going up.
  • Is there legal liability for driver safety if a vehicle cannot provide AC in the Arizona summer heat?
  • How will a power outage (for instance after a hurricane) affect emergency management efforts? Will fossil fuel powered generators be required to power EV charging stations to maintain a fully charged electric fleet? Fuel rotation related expenses and generator service contracts all reduce the ROI for implementing an electric fleet.
  • How will future battery disposal be addressed? We do not yet have sufficient infrastructure in place to safely dispose of or recycle high quantities of lithium batteries and…

Where does all that lithium come from?

A single EV uses roughly 22 pounds of lithium to construct the batteries essential to its operation. According to Energy Sage, “Currently, only one lithium mine operates in the United States, the Silver Peak mine in Clayton Valley, Nevada; most of the global lithium supply is extracted in Chile and Australia. While some politicians are calling for increased domestic mining of the metal, at the end of May 2021, Reuters reported that the Biden Administration would supply the majority of lithium from ally countries, including Canada, Australia, and Brazil.”  What happens if the supply chain is disrupted? This would create shortages of new vehicles as well as replacement batteries.

Help With Planning for EV Charging Stations and More

The US Department of Transportation offers a handy checklist for planning infrastructure, but the final item on their list tells the full story – “consider additional needs”. Reality is that there are always a few surprises, often very simple things that did not get considered. Until more municipalities take the risk to begin electrifying their fleets so we can all learn from their mistakes, there are many unknowns.
It will be interesting to follow the progress of the City of Round Rock after their electric vehicles are deployed. We applaud their forward thinking and green goals, but it remains to be seen if some of the financial savings and reduced carbon emissions will be offset by unforeseen costs and unplanned fossil fuel consumption in the long run.
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