GPS, sensors, and on-board diagnostics (OBD) are used in telematics to track vehicles, trucks, and equipment on a map. Many businesses use this form of monitoring to increase customer satisfaction and raise customer retention rate.
In a highly competitive business world, customer retention is an important factor. Nevertheless, keeping customer loyalty can be a serious challenge. Depending on your industry, you may find it difficult to prove your performance and efficiency.
Higher Customer Retention
However, it doesn’t have to be that way. When you track vehicles or fleets with telematics, data is collected to provide you and your customers with detailed reporting. This offers both reassurance and confidence in your employees and your company, which creates the basis for customer retention.
At the heart of the telematics system is the GPS receiver, which keeps track of the vehicle’s location and status in real time. The fleet system’s central server receives the GPS tracker’s data over a cellular network. Data is processed by the server, which then makes it available to other computers on the network in an easy-to-read format.
Reports vary based on your plan. Our GPS vehicle tracking technology confirms the date and time of a vehicle:
- Location
- Speed
- Mileage
- Fuel Use
- Engine Data
Pairing this service with cameras allows you to provide customers with even more proof in the form of video footage. Using fleet tracking by Fleetistics can help your company yield higher customer retention percentages in many ways. Using real-time data on vehicle whereabouts, your customer service representatives may provide more precise delivery predictions and service estimates. Some examples of different benefits of fleet tracking are:
- Details like arrival times and route progress can be shared with customers to build trust and increase your company’s transparency.
- Invaluable information is instantly sent from vehicles to offices about driver location to verify their activity on the job.
- Monitor and compare driver performance with their delivery schedules.
Well-informed customers are happier customers. When you give your customers the data they need, they will make better decisions. Whether they choose how much more or less to load, send, or deliver, or plan their day around yours, the value you provide them will keep them coming back for more.
Protection Against False Claims
Another important benefit besides higher customer retention: Telematics can save your business money by protecting it from fraudulent claims.
With our GPS tracking system, we can prove a wide range of data concerning how fast the vehicle is going, where it was, and at what time. This information is critical when false accusations or fault has been placed against your driver after an accident. It can be the deciding factor that gives you full protection against false claims.
Even if they have no direct involvement, you can be held accountable for the actions of your employees. In the case of accident claims, companies must be able to show they take appropriate measures to identify reckless driving and evaluate road threats. In order to provide themselves with protection against false claims, many businesses are using telematics to identify hazards and monitor conduct.
According to the National Association of Insurance Commissioners, telematics can help insurers to better estimate damage after a collision and even decrease false claims by delivering vehicle data including hard braking, speed, and time.
But incorrect allegations are not only useful in legal matters, they’re also extremely helpful when agitated customers call in a complaint. If your clients report that your driver was late to their appointment, you can check the data for yourself!
Easily determine if your driver is at fault or the customer is lying. With a few clicks, you’ll be able to see exactly when your driver arrived and when they left.
Businesses with vehicles need to include telematics in their overall business strategy. If a company doesn’t use GPS tracking technology to draw conclusions about how their employees drive, they are playing a risky game. It can not only help them to evade an ugly legal battle, but also assist them in determining if their drivers are performing well.
Higher customer retention and protection against false claims – these are only two of the many benefits that GPS tracking provides for your business!
