Phones Down, Eyes Up Benefit Concert

The Phones Down, Eyes Up Campaign

Phones Down, Eyes Up was initiated in honor of Brandon Walli. Sadly, Brandon lost his life at the age of 23 while crossing the road in 2016. It was thought that he had been texting and walking at the time. Brandon’s father, Tom Walli, and Geotab are hosting this free concert and informational event to shed light on managing device distraction in everyday life.

Phones Down Eyes Up Virtual Concert

It’s a Global Event

At this year’s Phones Down, Eyes Up Benefit Concert, Geotab is switching things up by going virtual. Viewers from around the world will join together for a fun-filled evening with musical performances made by Geotab’s employees. The virtual concert will help to continue Geotab’s efforts to raise awareness surrounding the dangers of distracted driving and the responsibility we all have in helping to reduce traffic and pedestrian-related accidents.
Join viewers from around the world and enjoy live music while supporting a great cause!. The virtual concert will continue the company’s efforts to raise awareness surrounding the dangers of distracted driving and the responsibility we all have in helping to reduce traffic and pedestrian-related accidents.

For every person that watches the virtual benefit concert, Geotab will donate $5 to Brake, a registered charity with various global initiatives that strive to promote road safety, sustainable transport, and supporting victims of road crashes.

We hope to “see” you at the Phones Down, Eyes Up global virtual concert!

Distracted Driving Awareness Month – October 2020

Distracted Driving Car Accident Highway
Normally held in April, due to the COVID-19 pandemic, this year October will be observed as Distracted Driving Awareness Month. This annual promotion sponsored by the National Safety Council brings awareness to a primary cause of preventable injury and death on the roads, distracted driving.

The NSC website reports that on a typical day, more than 700 people are injured because of driver distractions. This includes, but is not limited to phone calls, text messages, and entertainment system adjustments. Likewise, the CDC reports that each day in the United States, approximately 9 people are killed and more than 1,000 injured in crashes that are reported to involve a distracted driver.

Distracted Driving Affects Everyone

While cell phones are a primary distraction we can all relate to, it is only one of many things that contribute to the preventable collisions noted above. If you take your eyes off the road, your hands off the wheel, or your mind off of your driving for any reason, you place yourself and others at risk.
The National Safety Council focuses on eliminating the leading causes of preventable injuries and deaths. As part of the October campaign, NSC is providing free downloadable materials to encourage companies to create distracted driving prevention programs.

What can you do to prevent Distracted Driving?

You can commit to driving distraction free by taking the NSC Just Drive pledge. Thanks to a partnership with The Zebra, the nation’s leading insurance comparison site, NSC will receive a donation of $1 for every pledge taken and match 100% of every donation made, up to $5,000, today through Nov. 6.

First, consider taking the pledge or making a donation. Also, consider promoting the pledge to your company drivers and their families. Ultimately, if we all do just a little, many lives can be saved.

The theme is Just Drive. Simple and to the point, it is a great reminder to us all to put down the phone, stop fiddling with the equalizer, and just drive.
Fleetistics is a leading provider of technology to identify and mitigate distracted driving.

Usage Based Insurance, Powered by Telematics

What is Usage Based Insurance?

Usage Based Insurance, or UBI, is defined by the National Association of Insurance Commissioners as a type of auto insurance that tracks mileage and driving behaviors. They further explain that the basic idea of UBI is that a driver’s behavior is monitored directly while the person drives, allowing insurers to more closely align driving behaviors with premium rates.

How UBI Works

Underwriters can now consider factors that formerly were not available. Total miles driven, time of day, geographic location, and road type all speak to driving conditions and insurance liability. Speed, rapid acceleration, hard braking, and hard cornering are behaviors known to directly impact accident risk. Obviously actual automobile usage is a more accurate method to assess risk than the actuarial methods in use. Actuarial methods aggregate accident risk based on age, gender, marital status, credit score, and driving history. Consequently UBI is a much fairer way to assign risk and set insurance premiums.

In response, telematics vendors are developing more tools to evaluate at risk driving. For example, the free Verisk Data Exchange add-in was recently introduced to the Geotab Marketplace. It is a platform that allows both customers and their insurers to access the same smart analytics that impact insurance premiums.

Usage Based Insurance App

Telematics is the Key to UBI

Advanced telematics is what makes Usage Based Insurance possible. Over the years, telematics providers and their partners have proven the value of telematics data. The information at our fingertips identifies risky driving behaviors. More important, we can use it to improve and correct them with driver training. In contrast, not acting on the information we have increases liability. But that is easily corrected as shown in the video below. Clearly the benefits that make companies more efficient and competitive outweigh any concerns over increased liability. Usage Based Insurance rates are another potential cost savings to add to that return on investment.

Usage Based Insurance Drives Driver Improvement

Improving driver behavior based on telematics data is easy to automate. Apps like Predictive Coach do all of the heavy lifting. There are also traditional courses like the National Safety Council Defensive Driving Course. A combination of ongoing and individually targeted training raises driver safety awareness and creates a culture of safety. Doing that will more than pay for itself in the long run, not to mention reducing your company liability. Proactive training increases the opportunity to reduce insurance premiums with new and innovative insurance plans like Usage Based Insurance. Ultimately the incentive to improve driving behavior for lower insurance rates will drive the success of initiatives like Vision Zero, making the roads safer for us all.

What the Future Holds

In conclusion, Transport Topics recently stated rising insurance premiums are a perennial stress for many motor carriers, many of which are now installing telematics systems with the latest safety technologies to mitigate cost increases. This is a positive trend for the trucking industry, and more carriers should fully embrace these technologies as they soon will become necessary to operate a safe, efficient and, ultimately, more profitable trucking fleet.

We agree and are here to help you get the technology in place, and use it to create positive change.

Vision Zero and How Telematics Can Help You Get There

Vision Zero and Telematics

Contributed by Kim Thoman

In this segment we will discuss Vision Zero and how sophisticated and affordable telematics solutions can help you reach your goals. First it is important to understand what Vision Zero means and how it works.

Vision Zero is a strategy to eliminate all traffic fatalities and severe injuries, while increasing safe, healthy, equitable mobility for all. First implemented in Sweden in the 1990’s, Vision Zero has proved successful across Europe. It was officially introduced in North America 1995 and is quickly being adopted across many cities in the United States. Among these cities are Seattle, NYC, San Francisco, Washington D.C., Boston and many more. Even closer to home Orlando, Tampa and Hillsborough are implementing Vision Zero goals.

Where to Start

The question is what tools are needed analyze the data involved with traffic fatalities. Information that is important to study is traffic patterns, traffic light coordination and timing, occurrence of collisions and the ability to highlight hazardous intersections to name a few. NYC’s Department of Citywide Administrative Services (DCAS), for example, adopted telematics to encourage safe driver behavior in its very large municipal fleet. In an effort to make change DCAS uses collision reporting data to better understand the occurrence of collisions. This allows them to better modify safety training, evaluate roadway conditions and assess the efficiency of street improvements and projects for all road users. Another benefit of telematics for DCAS is the reduction of costly lawsuits and process that consume valuable resources.

Vision Zero Results

NYC’s Department of Transportation (DOT) also implemented the same telematics solution in the agency’s 35,000 fleet vehicles to analyze the speed within the fleet and the quality of pavement. In NYC, telematics has contributed to a reduction in fatalities two in 2018 compared to eight in 2014 as employees engage in safer driving behavior.

We live in an era of Big Data. Telematics can optimize smart transportation. Aggregate data allows cities to closely monitor traffic flows, understand the effects of new projects and speed reduction programs as well as assess the efficiency of traffic signals, map air quality and highlight hazardous intersections. These are all tools to better manage the city’s transportation system as a whole.

Vision Zero

More Benefits With Less Effort

By combining air quality sensors with telematics solutions, city vehicles have the ability to measure air pollution without changing their regular routes, according to the Environmental Defense Fund (EDF). Air pollution data is collected by stationary air quality monitors placed miles apart. This has been proven not to be the best solution as studies have shown that air pollution levels can vary greatly from one block to another.

By installing mobile monitors on fleet vehicles could allow a city to cover more ground. According to the report, a fleet in a small or medium North American city could map 50% or more of the city with 10 vehicles, and almost 80% of the city with 20 vehicles. In Washington, D.C., where only five stationary air pollution monitors are installed throughout the city, the top 20 public vehicles covered nearly 70% of the city in six months.

The Future of Vision Zero and Telematics

Vision Zero is not a slogan, not a tagline, not even just a program. It is a fundamentally different way to approach traffic safety. That being said, implementing a successfully proven telematics solution is an invaluable tool to help cities across North American reach these powerful safety goals.

Contact Fleetistics today for a consultation.

Driver Improvement Through Targeted Driver Training

Ongoing driver improvement through targeted driver training is one of the hottest trends in fleet management today.

When based on actual driving history, it is an effective tool for driver improvement. A recent article in Commercial Carrier Journal mentions the need for more targeted driver training. The article warns that in cab alerts are distracting to the driver. Classroom trainings like those endorsed by the National Safety Council are great, and have been the standard for many years. We teach the NSC Defensive Driving Course on a monthly basis at our own corporate office, but it takes advance planning and time off the job for drivers to attend. Business requires something that is readily available when needed.

Over the past couple of years, 2 primary models of targeted driver self-improvement have emerged. Not surprisingly, they are simple merit models and demerit models.

Merit vs Demerit

Examples of merit models are game apps. Driving data is converted into a score and drivers compete for recognition. Competition is the primary motivation because it is fun, and because nobody wants to be a loser. Adding a reward, like a cash bonus for the most improved driver, maintains interest. Clearly, competition will promote driver improvement, but is still not targeted driver training.

Demerit models look for problems and assign targeted driver training. Specific behavior, for example speeding, results in lessons assigned to the driver on how speed can be dangerous. This achieves driver improvement in two ways.

  1. The driver learns how speed can be a danger to himself and others through the lessons assigned.
  2. The driver doesn’t want another course assignment that he has to complete after work hours, so he changes his behavior.

The goal is to provide a custom training course based on need. Each driver is assigned lessons based on their driving deficiencies. A program like this is often administered by the Safety Department in larger companies, but in small and medium size businesses, who is going to do all that? Many businesses would like to implement targeted driver training, but only if it is a “hands off” approach.

Predictive Coach course modules

Predictive Coach Course Modules

The Keys to Automating Driver Training

To automate the process your GPS tracking system provides the data directly to the training app. Training content on a variety of subjects is organized into courses and lessons. When thresholds for unwanted behavior are met, the app assigns the appropriate training to the driver. Drivers access training from their personal devices, and no supervision is needed. Training is easy to use, interesting, and focused on driver improvement. Managers only need to be notified when drivers fail to complete the assigned courses, but they can review lessons assigned and completed if they want.

Predictive Coach meets all of the criteria.

  1. Improves driver behaviors with a data driven training program
  2. Eases the burden of safety monitoring through automation
  3. Eliminates willful negligence around driver discipline
  4. Integrates seamlessly with your Geotab tracking solution
  5. Proven to produce results through targeted driver training

Predictive Coach automated driver training has been evaluated by Virginia Tech Transportation Institute is proven to reduce dangerous driver behavior.

Predictive Coach Study Improvement Graph

Individual Predictive Coach courses contain 3 to 7 individual lessons. The lessons are automatically assigned to drivers when exceptions to rules occur. The driving rules used are the ones you configure with tolerances you set. Managers are notified when assigned lessons have not been completed, and they appreciate the compact dashboards and reports that are available for reviewing and comparing drivers. Drivers can complete the courses on laptop, phone or tablet from virtually anywhere.

That fits our definition – automated driver improvement through targeted driver training.

Schedule a demo to learn how Predictive Coach is affordable, easy to implement and protects your fleet and organization.